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StoryLeather Blog

  • New KickStarter Campaign Launched for the Dakota v2 Zipper Pocket

    Posted on May 24, 2017 by Jerry Lee

    We have just launched the KickStarter campaign for the Dakota v2 zipper pocket. We are anticipating to have the item be ready for general availability closer to end of June or early July. By joining our KickStarter campaign, you will be able to get in on the early bird special and receive our first batch of production releases.
     
    So what have we changed for v2?
     
    With the feedback received from our customers, we have made the following changes:
    1. We have made the Dakota slightly bigger to house iPhone 7 Plus with a slightly thicker case. We have learned that not all iPhone users use Apple's leather back cover.
    2. We have swapped out the silver plated zipper with a black gunmetal plated zipper for a more stylish and modern finish.
    3. We have made the cash pocket on the inside to allow for a slimmed down version of our Journey card wallet. So when you purchase the Dakota v2, it will come with a separate card wallet that is portable whenever you need to travel light.
    4. Dollar bills can now lay flat inside the Dakota v2.
     
    The original Dakota phone pocket was well received and liked and we are simply making a great product better! Join our KickStarter campaign today!

     


    This post was posted in Fashion, Promotion and was tagged with Kickstarter, leather wallet, dakota, zipper phone pocket

  • Dakota Version 2.0 to be Launched Next Week on KickStarter

    Posted on May 19, 2017 by Jerry Lee

    The old saying goes "If at first you don't succeed, Try, try, try again." Next week, we will be launching a brand new Kickstarter campaign for a refined version of our popular Dakota phone pocket. Last month, when we launched our Journey card wallet on KickStarter, we were able to gain some traction, but ultimately we failed to meet goal, and the campaigned ended with us disappointing the backers.  From the experience, we learned quite a bit, and we learned what to do and what not to do with crowdfunding campaign.
     


    Click to view campaign on KickStarter.com

     
    From the experience gained from our first campaign, we will be launching a second campaign next week.  With a more thought-through planning and execution, we are hoping the outcome will be different in a dramatic way!  For now, I would like to invite our readers to preview the campaign and hopefully we will get some of our existing customers here on Story Leather to pledge to our next campaign once we finalize it next week.

    Here's a link to the preview: https://www.kickstarter.com/projects/storyleather/1129537799?token=4fbd0d89

    Have a great weekend!


    This post was posted in Showcase, Promotion and was tagged with iphone 7, phone pocket, iphone 7 plus leather, iphone leather, galaxy s8 wallet, s8+ wallet, zipper wallet, passport wallet, pixel xl wallet, pixel xl 2 wallet, iphone 8 wallet

  • Get Something Personalized for Father's Day

    Posted on May 18, 2017 by Jerry Lee

    With Father's Day exactly 1 month away, there's still enough time to get him that personalized gift, whether it be a wallet, a phone, or a simple keychain that he can carry with him on a daily basis.  Let Story Leather custom build something that he will cherish forever.

    With the newly released Fortress keychain, this is the perfect small gift that he will surely use and appreciate when you further personalize it with his name on the back side of the leather keychain.
     

     
    The Fortress keychain aside from having a key ring that holds keys can also serve as a cord taco that holds your corded earphone or charging cable (see below image).
     

     
    Other then keychains, we also offer a wide selection of Men's wallet and Phone Cases that will sure to please him for Father's Day. Check out the custom goods or view our in-stock cases for iPhone 7 / 7+ for last minute gift ideas.

    Use code HAPPYFATHER15 for 15% discount on your chase.


    This post was posted in Promotion and was tagged with phone cases, Wallet, keychain, Father's Day, personalized goods

  • All the Buzz Around Apple's Upcoming iPhone 8

    Posted on May 5, 2017 by Jerry Lee

    Everyone is talking about the upcoming release of Apple's new iPhone, and yet we are only in May. With all the buzz and rumors around what Apple will have in store for us, let's summarize what we will expect:

    1. Alongside the brand new iPhone 8 or iPhone Edition, we will have the iPhone 7s and the 7s Plus

    2. The new iPhone 8 will have a new curved AMOLED display

    3. A 5.8-inch edge-to-edge screen

    4. No HOME button

    5. Wireless charging

    6. Iris scanner

    All these are rumors and what "analysts" are speculating. Quite frankly, everyone is just looking for Apple to give us a new look to the iPhone. Call it whatever you want to call it, but just make sure the phone looks and feels different, and it will sell like hotcake when it comes September.
    Rest assured that when the new iPhone 8 comes out, our team of leather artisans will be ready to produce a fine line of custom leather holsters for iPhone 8, alongside our regular staple of classic leather cases and back cover for the iPhone 8. Stay tuned as we update you with more iPhone 8 news as it breaks.

    This post was posted in Technology, Promotion and was tagged with iphone 8, iphone edition, iphone x, iphone 7s, iphone 7s plus, iphone 8 leather case

  • We have just launched our first ever Kickstarter campaign!

    Posted on April 18, 2017 by Jerry Lee

     

    Here at Story Leather, we are embarking on a new journey as we look for a new method to provide a wider selection of ready-to-ship goods. We are often asked why is everything custom made to order? Why does it take 30 days for me to get something with my name on it? Why can't I just buy this nice wallet and get it tomorrow? These are questions that we ask ourselves often as well, and then one of our customers suggested to us why not use Kickstarter as a way to test and see if there's a market for your in-stock goods?

     

    Well, here we are, launching our first Kickstarter campaign for a new card wallet that we have designed. Our intention is to produce this card holder in mass quantity and price them fairly just so that it's easily approachable by first time Story Leather shoppers, and also serves as a value item for long time Story Leather customers. With these mass-produced items, we are able to achieve a greater economy of scale so that we can price them more competitively to other brands with similar offerings on the market. Again, we strongly believe that the quality of leather goods and craftsmanship truly will make our offerings an attractive and appealing proposition.

     

    Please come and support our Kickstarter campaign today.

     


    This post was posted in Fashion, Promotion

  • Custom Made vs Mass Production

    Posted on April 11, 2017 by Jerry Lee

    Often times we get asked why are your in-stock goods so much cheaper from your custom made to order items? Does that mean you guys are make so much more money off of the custom orders?

     

    I would like to take a moment to explain and it is actually quite the contrary, as our profit margins on the custom made orders are actually not as good as the in stock goods, and the simple reason behind this is economy of scale. What exactly is economy of scale? and how does that play into Story Leather's production process?

     

     

    Economy of scale in its simplest form is the proportionate saving in costs gained by an increase in productivity level? In our custom made to order process, we do not have economy of scale, as we are literally produce one case at a time. From the time your order is placed, to when you receive your item, your order is actually handled by in excess of 15-20 people, where as with mass produced items, it would be closer to 8-10 people, so on the human resource level, we are talking an extra 7-10 people just to handle a custom order.

     

    These 7-10 people are the people that processes your custom order, verifies the order with you (the customer), creates design sketches, ensuring measurement accuracy, placing orders with our production team. So imagine placing a single order for 1000 pcs, the pre-production order is done one time, where as imagine again placing an order for a single item, for 1000 customers, now we are doing our pre-production work 1000 times! When you are calling customers, verifying data, creating sketches 1000x, the cost of producing the goods dramatically increases, and needless to say the process of creating a single piece now takes longer than if you were to produce 1000 pieces of the same item.

     

    Aside from the extra human resources required, the material cost of creating a single piece of leather good is also drastically higher than creating 1000 pieces of the same leather good. When we buy leather in bulk, we are able to get better deals - think buying in bulk from Costco vs buying a la carte from your local supermarket, the savings of buying in bulk is HUGE.

     

    So why are we doing custom orders if it's so labor intensive and costly? It's an excellent question that many advisers and business coaches ask us, and the answer is actually quite simple - because no one else is doing it! Here at Story Leather, we feel we are offering something unique to our customers; we offer choices! Instead of everything being cookie-cutter and mass produced, we want to offer you something different, something that is uniquely different. We don't make as much money on the custom-made to order goods, but we feel good knowing that when you receive your item, you will feel special knowing how much time and energy have been spent in creating that unique piece just for you.


    This post was posted in Doing the Right Thing and was tagged with handmade, in-stock, custom made, mass produced

  • More Than Artisans: Black Arrow

    Posted on March 23, 2017 by Krystal Contreras

    Ever wished that you can coordinate your bedroom, living room, or kitchen to match the aesthetics of a Pinterest-worthy room?  How do those rooms become so visually pleasing? Undoubtedly, the stunning rooms are designed and curated by skilled interior stylists, like the Black Arrow team.

    Black Arrow focuses on interior styling, event styling, and property consulting. The brand is run by two hardworking and stylish businesswomen, for whom we had the pleasure of interviewing for our More Than Artisans initiative. Our initiative strives to support local artists and entrepreneurs by sharing their stories. This week, we focus on Sarah and Jessi, the women behind the interior styling brand Black Arrow.

    Story Leather  What influenced you to start this business? / What is the story behind the establishment of Black Arrow?

    Sarah: Similar story to many…without sounding cliché, I got sick of working in a corporate job I didn’t love anymore. I was also never a very good ‘employee’ as I was always trying to lead and change the way things were done, which, when it’s not your business you can’t always do that. I knew very early on in my working life that I’d have my own business one day, so I set about earning the stripes to get there.

    Jessi: I was in the Fashion industry for most of my working life, which was fun in my early 20s but I realised I did not have as every 20 something fashion intern would say “a passion for fashion”. It was when I moved out of home and got to style my first apartment that I realised I wanted to pursue a career in interior styling. Like Sarah, I knew I wanted to work for myself very early on. I am a very hard worker and don’t rest until the job is done but wanted to create a life where that is on my own terms. If I want to take the dog for a walk at 11am, I can. If I want to watch The Real Housewives of Beverly Hills (don’t judge me) whilst eating lunch, I can. It may mean I am still working at 9pm that night, but that’s my choice - I am in control of my own schedule.

    Sarah and I met whilst working in Property Styling (also known as Home Staging) but were also running our own interior styling businesses as Sole Traders. We found ourselves collaborating and sharing ideas for our own individual projects that we thought, hey why don’t we just join forces and make this a thing!

    Story Leather How would you describe Black Arrow/ What does the Black Arrow brand mean to you?

     

    Black Arrow Bohemian, Organic, Quirky. Very true to our own personal aesthetic. Not trying to follow the trends too much. We are more about creating spaces that will create an emotional response from our clients and stand the test of time despite ever changing trends.

     

    Story Leather What makes Black Arrow unique?

     

    Black Arrow Same as above but also our brand personality. We don’t take ourselves too seriously. Whilst we take our work and our clients very seriously we like to have a laugh and quite openly poke fun at ourselves in the process. We like to share the reality of our industry - everything from the incredibly creative and inspiring people we meet along the way right through to the lack lustre reality of the sweat (and chafe) that goes along with installing a job or the general challenges involved with running your own business. We feel this honest and casual approach showcases our down to earth attitudes and removes the intimidation and stigma often associated with the design industry.

    Story Leather Where do you derive your design/ style inspiration from?

    Black Arrow We both have fairly distinct personal styles that are very complimentary. This is a huge part of the reason our partnership works. Our creative style direction is very much mutually understood and appreciated. We gather inspiration from various places. Everything from the nature awaiting us outside our front doors to fashion brands like Spell Designs and Zulu & Zephyr, our amazing suppliers like St Barts, Bisque Interiors and Cultiver and of course our fellow industry sisters and misters inspire us daily! Inspiration is everywhere!

    Story Leather Describe or outline how you spend a typical day at your business.

     

    Black Arrow At this early stage, we are still working out of our homes so we alternate whose house we will meet at each day. The day always starts with a cup of T2 Green Garden tea, a debrief on how we slept, what we did since we last saw each other approximately 6 hours earlier and what happened on last nights episode of 'Married At First Sight’. THEN once those important topics are covered we might think about doing some work. We generally put together an agenda before each meeting to ensure we stay focussed and achieve everything we need to that day. Each day is different and could involve anything from client consultations, supplier visits, order placement / management, mood board creation, photoshoots, branding / marketing meetings, site visits and general admin.

    Story Leather What motivates you to continue building this business?

     

    Black Arrow The fact that we are doing what we love each day makes the motivation factor pretty much a non-issue. We also have bigger goals we are constantly aspiring towards so that definitely helps keep us moving!

     

    Story Leather How would you describe your customers?

     

    Black Arrow Our customers are generally warm and open. They often have a good idea of what they like and dislike, but just need help pulling the overall look together and need some assistance making decisions they are not feeling confident about. Most of our clients quickly become more like friends. We are in their space, learning about the lifestyle that unfolds behind closed doors, we are in their bedrooms, their bathrooms, we are meeting around their dining table and learning about every family member and how they like to live in the home. It can be a pretty intimate thing when you break it down.

    Story Leather Where do you see yourself and your business is 10 years? 20years?

    Black Arrow We would love for Black Arrow to be a joint family business with our partners involved to some extent and ideally not be so involved in the day-to-day allowing ourselves to work more on the big picture. We have lots of big plans and exciting things we're working towards but we're not ones to kiss and tell, so you'll have to watch and see!


    This post was posted in Showcase, Style Stories, Personal Style, The Weekly Story and was tagged with leather, styling, leather style, leather cases. custom cases, interiors styling, business women, entrepreneur, womens fashion, female entrepreneurs

  • Case Of The Week: Cabrini Long Wallet

    Posted on March 21, 2017 by Krystal Contreras

    Spring has arrived! It's time to be bold and take hold of the new season with bright colors and fresh accessories. Here at Story Leather, we have a wide selection of pre-made, in-stock items, as well as customizable leather goods. This week, we are taking a closer look at our Cabrini long wallet to show you how you can personalize this accessory to fit your unique style.

    Weither you are headed to an 80's themed party, music festival, or if you enjoy rocking a flamboyant style daily, the hot pink hue of the in-stock Cabrini is sure to fit your look! However, if you are looking for something more subtle, you can also choose to customize your wallet with a completely different color, or simply a different shade.

    The color of the wallet is not the only customizable aspect of the Cabrini, however. You can truly be your own tastemaker and choose from a variety of leather textures to make up the exterior as well as the interior of your wallet. Your options range from the ostrich pattern shown here, to pebble grain, crocodile, woven, and more!

    In addition to changing the color and leather texture of the Cabrini, you can also create a completely unique functional design! Let us know the dimensions you prefer, how many card slots you would like, zipper pockets, straps, the list goes on! Visit our How it Works page to get started on your unique creation today! Need help, or have questions? Feel free to contact a member of our team to walk you through the process and help you design the perfect case, wallet, or leather good for you.

     

     

     

     

     


    This post was posted in Fashion, Style Watch, Personal Style, The Weekly Story and was tagged with leather, leather phone case, leather phone cases, leather cases, Custom Leather, genuine leather, leather goods, custom cases, genuine leather wallets, customizable leather, genuine leather cases, leather purses, quality leather wallets

  • More Than Artisans: Qind Design

    Posted on March 16, 2017 by Krystal Contreras

    How do you achieve a sophisticated style without sacrificing character? You take inspiration from Qind Design creative director and founder Victor Nartey. As a hardworking entrepreneur, we were thrilled to welcome him to be part of our More Than Artisans initiative. The Story Leather team interviewed Mr. Nartey to learn more about his brand, products, style, and story in hopes of inspiring other artists and entrepreneurs to find what is unique about themselves and to follow their dreams.

    Qind Design (pronounced “Kind Design”) is a curated collection of polished apparel and accessories with a touch of traditional African design patterns. Reaching this unique style, “was the result of an evolutionary process,” Nartey described about the establishment of his brand; adding that after starting off as Qind Online- a lifestyle magazine- he and his team, “decided to launch an art merchandising brand which included scarves and accessories… in order to generate supplementary revenue.” After launching the online store, the Qind design team found that the best selling items were those that included African print, thus, motivating the team to focus more on integrating those patterns into the brand’s style.

    However, Qind Design is about more than just about selling clothing and popular items. Nartey expressed that the word kind “has always been at the heart of the brand’s ethos, being kind to yourself and the world around you. Through Qind Design we offer our clients opportunities to be kind to themselves through elegant beautifully crafted apparel and accessories.” This is also a part of what makes Qind Design so unique. Nartey explained how sophisticated menswear often comprises of dull and boring colors such as blue, black, and grey. However, Nartey contended that “Qind Design is all about breaking that mould, that men can indeed wear colour and carry it off well.”

    It takes a creative eye to fabricate designs that differ from the norm. That is why Nartey constantly observes those around him to keep a, “look out for trends running through the mainstream and those who stand out and are different.” Taking inspiration from the world around him, Nartey typically spends most of his days either working on designs himself, or with his design team. This is the reason why Qind Design has such a wide variety of apparel, shoes, and accessories ranging from scarves to sunglasses.

    Nartey and his team are busy creating fresh, inspiring designs every day, aiming to one day build Qind Design into an iconic menswear brand known for its elegance, timelessness, and vibrancy.

    “I love what I do and it fits with my strengths. I am thoroughly creative, constantly bombarded by ideas that I want to bring to life. I love people and making them feel good about themselves. These two elements come together in my business.”

    - Victor Nartey, founder of Qind Design

     


    This post was posted in Fashion, Style Stories, Personal Style, The Weekly Story and was tagged with leather, mens fashion and style, leather phone cases, custom leather cases, leather cases, leather goods, mens style, mens fashion, lux style, unique style, mens fashion inspiration, fashion inspo, mens style inspo, qind design

  • Case of the Week: Golden Montecito

    Posted on March 14, 2017 by Krystal Contreras

    In light of St. Patrick's day coming up later this month, this week's featured case is straight from a pot-o'-gold! This golden Montecito case was customized with this gorgeous metallic color and smooth texture. Additionally, it has been personalized with a stamping along the edge of the magnetic closure.

    This style case, as well as all our other cases, is handcrafted with genuine leather. This particular case, however, is unique because it includes a vertical leather holster case, and a customizable belt clip or belt loop. Plus, the Montecito case is tailor made to order for all smartphone devices and is carefully sized to fit your phone.

    Browse though our selection of customizable cases to design your own golden masterpiece! Not sure if gold matches your style? No worries, we have plenty of colors and textures to choose from! Visit our How It Works page to start customizing your case or small leather good today. Also, feel free to contact a friendly member of our team to help you push the limits as to what you can create!

     

     

     

     


    This post was posted in Fashion, Personal Style, The Weekly Story and was tagged with leather, leather case, custom made cases, leather phone cases, leather cases, leather fashion, custom cases, custom phone cases, customized cases, gold cases, golden cases, genuine leather cases

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