Hello Everyone, I can't believe February is already coming to an end, but before it does I have another Style Story to share!
For this week’s Style Stories we bring you a new perspective in fashion -- sports fashion. I got the chance to interview Jayme Lamm who is not only a very sharp sports columnist and founder of TheBlondeSide.com (an opinionated sports column), but also a fitness lover, travel writer, and sports fashion enthusiast. I don’t know much about sports fashion, but I figured having Jayme would help clarify a lot of points, so let’s get started.
(Eagles headband/head-warmer, that Kelly green shirt (from lululemon) is one of her favorite Eagles go-to pieces.)
Story Leather (SL): Jayme, what exactly is sports fashion? When I originally heard the term I thought it might be taking sports gear and wearing it in place of clothes, but I’m pretty sure I’m wrong, care to help?
Jayme: I think it boils down to “what to wear to a sporting event.” Because I’m usually credentialed to cover sporting events and wearing team-sponsored/licensed apparel is usually looked down upon, I had to get pretty creative with my outfits for games.
For instance, I’m a huge Philadelphia Eagles fan, but if I’m working a game, it’s not exactly the most professional to wear “Eagles” gear – since I’ll be on the field and I’m supposed to be unbiased and I might end up interviewing a player from the opposing team and just imagine how awkward that would be, right? So I’ve taken to things like wearing a green blazer or green skinny jeans and a nice/cute tank top or something like that – if you’re an Eagles fan (or on the team), it’s pretty clear who I’m rooting for, it’s just not as in-your-face, plus it takes a little more fashion sense to put an ensemble like that together as opposed to a team-licensed tank top and jean shorts.
Game-day colors are literally one of the biggest things around for a lot of women I know – we look at clothes on the racks at Nordstrom in terms of game-day colors. For instance – is that leather jacket garnet for Florida State or is more maroon like Texas A&M? I realize that probably sounds ludicrous and beyond ridiculous for guys especially, but I shop in team colors. It’s literally becoming a shopping game with my friends because I never say “oh that’d be such a cute dress for Cabo next week,” instead I say “Oh my gosh, if George Mason goes back to the Final Four, I need that dress!”
(Her favorite local Houston sports brand - Running Game Clothing, while still adding her own style with the red, white and blue scarf - obviously for USA, but still repping Texans colors!)
Also, it’s quite a feat to wear something cute and eye-catching, all while being comfortable and aware of your surroundings, which can sometimes include a rainy and drenched stadium. Just another reason I've invested in every single color Converse shoes and Hunter rain boots. I will not be that girl wearing studded stilettos at a stadium, no matter how fashionable they may be in the club. And who am I kidding; I don’t even go to clubs…
(these are Jayme's two favorite and comfortable brands (Junk food Clothing and Converse) to rock at games as a fan, but I still add my own "flair" to them
SL: When you head out to a sports event do you usually go all out like a fan?
Jayme: Again it depends on why I’m going. If I’m working the game, it usually means there is no Bud Light for me and I have to be a bit more professional. If I’m working an NFL game in the press box, you’ll see a sign upon entering that says, “no cheering.” That certainly takes the fan mentality out of it for me quickly, but luckily I cover a lot of human-interest stories off the field, so I’m allowed to be more of a “fan” than some other folks in my industry. At the end of the day, I work for myself and got into this field because I am a fan, so yeah, I can only hide it so much!
And I won’t lie, even if it’s solely a work trip, I will meander through the tailgates to get a feel for the vibe at a new stadium or ballpark – that’s the best way to take in so much of the atmosphere and the city, and it’s definitely a great way to see what other girls are wearing and how they make their game-day gear look fashionable. It’s also a great way to find some local retailers and brands – that’s how I found my favorite Texans gear – Running Game Clothing – a bunch of people were rocking in at the tailgates, so I finally asked someone and now that’s pretty much my go-to Houston sports gear.
SL: To help out some of the ladies out there, are there tips you can give on how to properly integrate sports into fashion?
Jayme: Honestly, as incredibly cliché as it is, be comfortable. I do have a few tips, specifically not to be that “t-shirt fan” – don’t wear a jersey you’re clueless about. At least do a quick Google Search on whose name you’re rocking on your shoulder blades before walking into the gates, but sometimes girls try too hard. You don’t have to know everything and who cares if you don’t – I do this for a living and just the other day made a bet that Kurt Warner had two Super Bowl rings, when in fact he only has one. I was literally the only person at the Super Bowl party who didn't know that and I get paid to know that kind of stuff.
Also, ladies should look at what they already have in their closet before investing in perhaps a one-wear-only shirt for a game. For instance, the Denver Broncos are orange and navy colors – you probably have a pair of dark navy jeans and a cute white tank with orange accent jewelry and maybe you can invest in a pair of orange chucks – that’s something you’d probably wear again, whether or not you’re a diehard Broncos fan, right? For things like Florida State, we use arrows as part of our logo, and you may have a pair of arrow stud earrings that would fit perfectly.
(Jayme: Jan this year - notice all the garnet and gold variations - women really do put A LOT of thought into game day gear, especially at the National Championship!)
Also look at common sense things like the weather, is the stadium covered, does it have A/C, will you be outside tailgating for a few hours beforehand, etc?
It’s also OK not to dress for any particular team, just beware of the opposing team colors – you may love lime green and navy and have no idea you’re unknowingly rooting for the Seahawks, when in fact you had no clue they were even in town.
SL: Given those tips, are there certain items you would also recommend that would help pull off that look?
Jayme: As mentioned, my go-to fan piece are my colored Converse shoes – they are comfortable, pull off a sporty look and easy to wear even when you’re not at a game. As for clothing brands, I love the simplicity (and comfort!) of Junk Food Tees – they are online and also in stores like Nordstrom and Bloomingdales (and not overly expensive), but they are usually retro and easy to style around that. Olivia Munn is one of their style gurus and on Instagram she often pairs her favorite NFL Junk Food shirt with a cute outfit and sometimes dresses it up – places like that are easy to get inspiration from.
Being in Texas, I’m also a BIG fan of cowboy boots (Frye boots are such a statement piece as it is) and are easy to rock with game-day gear, but again, that just fits my personality.
I also feel wedges would be the only acceptable form of “heel” at a game – leave the stilettos at home ladies. Please?
SL: This last question is a bit different. We’re in the business of cell phone cases and we see a lot of styles. Regarding your cell phone, do you use it as a tool, fashion accessory, or both?
Jayme: My cell phone is strictly a tool – it’s got the most basic black case on it, mostly because I drop it at least twice a day, sometimes more. Given that service is so hard in many stadiums and my battery drains annoyingly fast, I do want to invest in one of those cases that allows you to charge while you’re at the game – that’s definitely on my Wish List.
(Jayme: This was a Rockets/Mavs game - Mark Cuban is the Mavs owner, but I casually wore a red tank under a neutral color to show I was rooting for the Rockets - Mark Cuban most certainly noticed because he commented on it, but it wasn't over the top)
SL: I want to thank Jayme for taking the time to answer some questions on sports fashion and enlightening me. Do you have any final thoughts you’d like to share?
Jayme; I’m by no means an expert on fashion, but I've reached the age to know what I look good in and am comfortable in and I take cues from other women in the industry and things I see on the racks – styling yourself at a game is really no different than anywhere else you go – make sure it reflects your personality, make sure you’re comfortable, and make sure you don’t have muffin top or panty lines…you know, just the basics.
Again, I wanted to thank Jayme for taking part in our Style Stories and if you haven't been to her web column then I really urge you to go to TheBlondeSide.com. Jayme has a plethora of amazing articles and much more. You can also find her on Twitter (@jaymelamm), Instagram (@jaymelamm), and Facebook.com/theblondeside.com.
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