How They Started: Starting in 2009, Lifeproof cases were innovated by an Australian entrepreneur. These smartphone and tablet cases are both functional and protective in the water, snow, dirt, and to shock. In addition to cases, Lifeproof sells belt clips, headphones, chargers, connectors, arm bands, bike mounts, photography equipment, and flotation jacketing to equip the adventurer in you. Name Meaning: The name is indicative of the function in this case; these phone cases are meant to hold up to all of life’s challenges like water, dirt, and dropping, hence why they are lifeproof. Product To Fame: Lifeproof came to popularity through a demo at the LAUNCH conference, using demos and presentation to show the product’s abilities. An iPhone 4 in a Lifeproof case was dropped, smothered in ketchup and mustard, covered in dirt, and rinsed in a fish tank to look brand new again. Review: Style - Besides color variation, these cases are strictly utilitarian. Though not completely bulky, these cases definitely look more protective than stylish. The rugged materials add to the utilitarian feel. There are some more feminine color combinations like pink and mint green, as well as a camouflaged print. If you’re looking for leather, designs, or sophistication, Lifeproof probably is not your best option. Functionality - These cases easily snap on in two pieces, and can be adjusted to activate waterproof features. There is a seal to put in the headphone jack to maintain the waterproof feature, as well as a hinged, gasket door to block off the charger port. The case is fully touch sensitive and does not impair the camera lens quality. The case is also not bulky, making it sleek and portable. There is also a charger case that will keep your phone charged and protected. Protection - As the name suggests, these cases are protective against the elements. All of the cases are tested rigorously before sale. They are tested for their waterproof nature and are thrown out if there is any leakage, being submersed in two meters of water for an hour. They also pass US Military Standards with the durability against dropping. These standards require devices can withstand repeated shock during transport and use. Additionally, the cases are circulated with dust particles for eight hours, assuring no dust reaches the electronic device inside. Although heavily test, Lifeproof recommends user tests the case against water before installing their device and subjecting it to the elements. Images courtesy of https://www.lifeproof.com/