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Doing the Right Thing

  • Custom Made vs Mass Production

    Posted on April 11, 2017 by Jerry Lee

    Often times we get asked why are your in-stock goods so much cheaper from your custom made to order items? Does that mean you guys are make so much more money off of the custom orders?


    I would like to take a moment to explain and it is actually quite the contrary, as our profit margins on the custom made orders are actually not as good as the in stock goods, and the simple reason behind this is economy of scale. What exactly is economy of scale? and how does that play into Story Leather's production process?



    Economy of scale in its simplest form is the proportionate saving in costs gained by an increase in productivity level? In our custom made to order process, we do not have economy of scale, as we are literally produce one case at a time. From the time your order is placed, to when you receive your item, your order is actually handled by in excess of 15-20 people, where as with mass produced items, it would be closer to 8-10 people, so on the human resource level, we are talking an extra 7-10 people just to handle a custom order.


    These 7-10 people are the people that processes your custom order, verifies the order with you (the customer), creates design sketches, ensuring measurement accuracy, placing orders with our production team. So imagine placing a single order for 1000 pcs, the pre-production order is done one time, where as imagine again placing an order for a single item, for 1000 customers, now we are doing our pre-production work 1000 times! When you are calling customers, verifying data, creating sketches 1000x, the cost of producing the goods dramatically increases, and needless to say the process of creating a single piece now takes longer than if you were to produce 1000 pieces of the same item.


    Aside from the extra human resources required, the material cost of creating a single piece of leather good is also drastically higher than creating 1000 pieces of the same leather good. When we buy leather in bulk, we are able to get better deals - think buying in bulk from Costco vs buying a la carte from your local supermarket, the savings of buying in bulk is HUGE.


    So why are we doing custom orders if it's so labor intensive and costly? It's an excellent question that many advisers and business coaches ask us, and the answer is actually quite simple - because no one else is doing it! Here at Story Leather, we feel we are offering something unique to our customers; we offer choices! Instead of everything being cookie-cutter and mass produced, we want to offer you something different, something that is uniquely different. We don't make as much money on the custom-made to order goods, but we feel good knowing that when you receive your item, you will feel special knowing how much time and energy have been spent in creating that unique piece just for you.

    This post was posted in Doing the Right Thing and was tagged with handmade, in-stock, custom made, mass produced

  • More Than Artisans

    Posted on February 23, 2017 by Krystal Contreras

    Our company was built by dreamers; hardworking dreamers who know what it’s like to create something bigger than themselves out of sheer determination and will. That is why, here at Story Leather, we would like to showcase other determined and hardworking entrepreneurs and artists and share their stories. Story Leather was founded as a bootstrapped startup business, so we know how challenging and difficult it is to start a company or pursue a dream from scratch. Our More Than Artisans initiative aims to support other dreamers by letting their voices be heard. Sometimes an innovative artist, brand, or product gets lost within the vast abyss of media today. We strive to work against that issue by promoting small businesses and artists to help provide them with a new outlet and media exposure.

          We strive to share what makes you special, what motivates you, inspires you; and learn more about what challenges you have faced, how you overcome, and where you see yourself and your brand in the future. Our passion is telling stories, whether it be through customizable leather cases and goods, or feature articles focusing on up-and-coming influencers. We hope that in sharing these stories, it will not only inspire the featured artist to keep going, but also inspire others to start working toward what they have always wanted. No matter your ethnicity, class, background, gender identification, or age, you have what it takes to make your dream a reality.

          In addition to promoting artists and entrepreneurs of all types, we also welcome the opportunity to work with designers and young brands looking for a manufacturing partner or production team to help produce premium quality leather goods. We have previously worked with brands such as ifonista and Qind Design to not only provide leather goods for their online stores, but also cross promotion. Their stories can be found on our blog page and throughout our social media.


          If you are interested in collaborating with us and being a part of More Than Artisans, contact us by emailing A member of our team will then contact you to learn more about you and your brand’s story. Our goal is to provide you with the tools and support you need to pursue your dream. We are more than a team of leather artisans, we want to help our local community, support local artists, and most importantly - give back.

    This post was posted in Showcase, Promotion, Doing the Right Thing and was tagged with leather, promotion, leather phone cases, leather cases, leather goods, artists, artisans, free promotion, craftsman, entrepreneurs, leather craftsman

  • Our Hearts are With Taiwan

    Posted on February 8, 2016 by Jerry Lee

    A magnitude 6.4 earthquake struck Tainan, Taiwan at 3:57 AM on February 6, when most people were sleeping. The quake caused 13 apartment buildings in the city of Tainan to collapse, with the latest reports estimate at least 34 people dead, over 500 injured, and many still trapped in the rubble.

    This hits home very personally as Tainan is the hometown of Story Leather founder, and Taiwan is where our production team resides. Our thoughts and prayers are with the people in Tainan, let us all get involved and help. There are numerous charities that would be grateful for your support. Here at Story Leather, we are donating to the Tzu Chi Foundation, a Taiwanese non-profit foundation helping the world in need.

    Read more and donate here: on

    Image courtesy of

    This post was posted in Doing the Right Thing and was tagged with donate, Taiwan, earthquake, please help

  • Story Leather's Silly Cell-Phone Drop Stories

    Posted on May 2, 2015 by Staci Wilson

    We recently covered the benefits of covered cases for cell phones, especially when it comes to protection from accidental drops, but sometimes it takes a little reminder to drive home the importance of a point.


    According to, who recently took a survey of over 3,000 individuals:


    * 18 percent of frequent travelers have paid to fix their tablet screen in the past year

    * Over a third of travelers have spent more than $30 on tablet protection

    * 81 percent of parents report that their child has broken their tablet by throwing it

    * One in four parents had to pay to fix their tablet screen in the past year

    * Nearly half of parents (45 percent) said the most common cause of tablet damage was from getting in and out of a car, or leaving it on top of a car


    These statistics were arrived at after the leader in impact protection for smartphones, tablets and laptops, asked frequent travelers and parents about their tablet use.


    So now that you have the facts, here are a few fun stories we here at Story Leather gathered for your amusement, and edification.



    (Photo Courtesy of


    I once dropped my phone in the toilet — and flushed it! The phone had been in my back pocket and after tinkling, I stood as I normally do and flushed. Simultaneously, the phone fell from my pocket and was carried away with the current. But it didn't leave the unit completely. I had to call a plumber who dismantled the toilet, turned it upside down in the bathtub and fished the phone out. Oddly enough, after drying out for a few days, the phone still worked (I didn't use it anymore, but was able to get my content). Now, I ALWAYS take my phone out of my pocket before sitting on the toilet!

    Joy Graham

    Houston, TX




    We are a moving company and actually provide company cell phones to our team leaders (the supervisor of each moving team). Therefore, we are literally always dropping our phones (off our trucks while climbing up/down, leaving them on top of a piece of furniture that gets knocked over, and many other situations).

    Jon Katz, CEO

    Katz Moving



    I drop it all the time. I have gotten quite good at the soccer toe balance... meaning I can catch it in my instep and balance it. (I have a Note 4, so it’s similar in size to a soccer ball!) This isn't an exact science, and the other day I had to use my weaker left foot, mistimed it, and kicked the phone asking the asphalt like a hockey puck about 30 feet away... Glass down. I have a phone case, so no harm done.


    Shark Tank Podcast Host


    Stay tuned for more in this series of Silly Cellphone Drop Stories – and please share, if you have one.


    And… don’t forget: We have lots of great phone cases available for whatever your needs are: Holsters, Wallet Cases, Sleeve, and so much more!

    For more of our stories you can visit or visit our Facebook, Twitter, or Pinterest for all of any updates on new styles, leathers, or promo codes.

    Don't forget to check out our recent works section to see past creations, link right HERE to take a look at all the custom designs that others have made. Who knows, maybe there's a design that speaks to you.

    Find Staci Layne Wilson on and on Twitter at @StaciWilson

    This post was posted in Technology, Showcase, Promotion, Doing the Right Thing

  • A Story Leather How to: Get Ink Stains off of Leather

    Posted on April 29, 2015 by Staci Wilson

    There’s nothing like getting a brand new beautiful purse, wearing it with your favorite outfit, and showing it off to your friends. But get one little ink or makeup stain on it, and you might as well have a giant flashing neon arrow pointing to it. It’s probably not as obvious-looking as you think, but still: you want that stain off, and fast!


    Here are a few proven methods to restore your beautiful bag to its original, pristine condition.


    Assuming the leather is not unfinished and it’s not suede, the first thing you should do is read the care instructions. Oftentimes new purses, wallets, and leather phone cases come with a list of what you can and can’t treat the item with.


    Spot-test the leather with an ink stick designed for use with leather (Guardsman brand works well, and there are several others on the market). You can also try saddle soap, or a touch of simple, everyday supermarket Spray & Wash.


    Do not scrub leather, as it will remove the finish. Also, don’t use hairspray, nail polish remover, toothpaste, "magic erasers" or silicone spray, as these will only make the problem worse by stripping the finish.



    When it comes to makeup smudges, such as lipstick (and who doesn’t want to kiss their gorgeous new Story Leather tote?), here’s a quick hack:


    • Dip a soft cotton cloth into warm water well-mixed with a mild liquid soap detergent.


    • Gently wipe the stained area.


    • Then use a gentle, natural absorbent like cornmeal over that area.


    • Let it sit for a bit, then clean off again with mild soap and water.


    • Dry with a hair dryer to avoid the dreaded “wicking” stain.


    Of course the best way to treat a stain is to avoid getting any in the first place! Accidents happen, but you can be prepared by spraying your new purse, wallet or phone case with some Scotch Guard or a similar product.

    For more of our stories you can visit or visit our Facebook, Twitter, or Pinterest for all of any updates on new styles, leathers, or promo codes.

    Don't forget to check out our recent works section to see past creations, link right HERE to take a look at all the custom designs that others have made. Who knows, maybe there's a design that speaks to you.

    Find Staci Layne Wilson on and on Twitter at @StaciWilson

    This post was posted in Fashion, Doing the Right Thing, How To:

  • Story Leather: Case Closed! The Best Phone Cases Are Closed, And Here is Why

    Posted on April 10, 2015 by Staci Wilson

    Sure, you could have a bright pink, open-faced phone case riddled with rhinestones and covered in cartoon characters, but what does that say about you? Cute, but not very substantial – same as the case you’re carrying.


    For one thing, open-face cases do not offer much, if anything, in the way of screen protection. Nearly all cracked, scratched and broken screens are the cause of dropping an unprotected phone. If you use a flip or pouch style case, you decrease your chances of having to buy a brand new device tenfold. So even though a closed leather case might be more expensive, in the long run it’s actually a great investment.


    Some folks find them bulky, but “I love my flip cover,” says one user on an Android forum. “It keeps my face from hitting buttons when I’m on a call, protects my screen, and if the back gets scratched I just replace the cover.” Another closed case enthusiast adds, “In the end, I like the insurance of having a flip cover to protect the screen. I love my Note 2 way too much to risk it.”



    One of the best closed phone cases we offer is our Woven 2 leather, because it’s not only shielding and stylish, but it also has a snap button tab closure and a convenient carry-handle (this is your best bet for travel, and especially helpful in thwarting theft!). Everyone likes to add their own personal style – so even though we don’t offer pink rhinestones or cartoon characters on our cases, we will personalize with your monogram or logo.


    For more of our stories you can visit or visit our Facebook, Twitter, or Pinterest for all of any updates on new styles, leathers, or promo codes.

    Don't forget to check out our recent works section to see past creations, link right HERE to take a look at all the custom designs that others have made. Who knows, maybe there's a design that speaks to you.

    Find Staci Layne Wilson on and on Twitter at @StaciWilson

    This post was posted in Promotion, Doing the Right Thing

  • Story Leather: Leather Care 101 Cont.

    Posted on March 11, 2015 by Staci Wilson

    When you buy a custom-made item of premium leather, it’s an investment. We know that, and while repeat business is nice, we’re here to make you happy – not to make you buy the same item over again.

    New unused leather, still flexible with oils put in by the tannery, still needs little initial care when you get it home. Before you use your wallet or bag, take a few minutes to pretreat it with a finishing wax, to prevent stains from hand lotion, perfumes, cosmetics or ink.

    After that, you can wait six months before cleaning it. This gives the leather time to create its own unique patina, and to soften into its natural creases and folds. Every six months, it’s advisable to apply a couple of coats of a conditioner like mink oil with a natural sea sponge.

    Don’t be afraid to be generous with the mink oil, and allow it to soak in overnight before working the remaining oil into the leather. Rub the oil into all the seams and any of the tough areas that are prone to cracking.

    Top it off with a leather protecting spray. There are many water-proof options available.

    Finally, think twice about throwing your purse on the floor or leaving your wallet lying out in the hot sun. If you take good care of your premium leather, it will pay you back in full by giving you your money’s worth over many years to come.

    For more of our stories you can visit or visit our Facebook, Twitter, or Pinterest for all of any updates on new styles, leathers, or promo codes.

    Don't forget to check out our recent works section to see past creations, link right HERE to take a look at all the custom designs that others have made. Who knows, maybe there's a design that speaks to you.

    Find Staci Layne Wilson on and on Twitter at @StaciWilson

    This post was posted in Doing the Right Thing, How To:

  • Happy 4th of July

    Posted on July 4, 2013 by Rick Garvey

    Hello StoryLeather fans!

    Today is a very special day! Today is the 4th of July! We get to celebrate our independence and hopefully spend the day with loved ones and friends, cooking in the backyard, watching fireworks, and being apart of the American Dream. We hope you take a moment today and appreciate all you have! We are doing that today. We are taking a step back and celebrating all that we have, including you, our valued customers!


    How will you be spending today? Will you be the one running the BBQ or will you be passing those duties on to someone else? Where will you be watching your local firework show? Post your comments below and let us know how you will be spending this special day!

    Find Rick on

    This post was posted in Doing the Right Thing and was tagged with 4th of July, holiday, Independence Day

  • The StoryLeather Movement - How You Can Participate

    Posted on June 12, 2013 by Rick Garvey

    We believe in individuality and the idea that everyone is unique in his or her own way. This is what led us into the custom case industry for mobile devices. What makes you stand out? What makes you an individual and sets you apart? Whatever it is you answer – we want you to have the ability to tell your story through one of our cases. We are now offering a unique way for you to give back to humanity while telling your story, and we couldn't be more excited!

    We are giving back in a few different ways. The easiest way for you to give back is to simply purchase a new a custom case through our website. Part of the proceeds will go to one of our favorite charities – St. Jude Children’s Research Hospital. This charity is close to our hearts, and we hope you make it close to your heart by purchasing a custom leather case to tell your story.

    We are planning to start our Design to Give Back Program this summer as well. We are actively looking for artists and designers to help design a series of custom products. These artists and designers will be actively involved in customizing a case and will be given the option to put a logo on their custom case. If this sounds like something you would like to participate in as an artist or designer, please fill out our application form and join our program today!

    We are also passionate about Mother Earth here at StoryLeather. We realize that while we recycle our bottles and cans, there should be a way to recycle our gadgets. If you want to help out, you can send us your old phone and we will give you 15% off your next purchase on Another cool thing about this particular program is the fact that ALL the proceeds from recycling your phone are donated to St. Jude Children’s Research Hospital or a charity of your choice.

    If you would like more information on the StoryLeather Movement, please feel free to view the page or contact us. We are thrilled and excited to be able to give back and we hope you are excited to be apart of a movement like this!

    Find Rick on

    This post was posted in Promotion, Doing the Right Thing and was tagged with charity, Design To Give Back, Case By Case

  • How You Can Help Oklahoma

    Posted on May 21, 2013 by Jennifer Bryant

    By now you've probably heard about the massive tornadoes that tore through the state of Oklahoma the past two days. Many people across the country and around the world have asked how they can help.

    The quickest and easiest way to make a difference in the lives of those affected is to use your cellphone. You can text STORM to 80888 to donate $10 to Salvation Army, REDCROSS to 90999 to donate $10 to the Red Cross, and and  FOOD to 32333 to donate $10 to the Oklahoma Regional Food Bank. All of these charges will appear on your next phone bill.

    Another way to donate is to directly visit these sites. It can take up to 90 days for the text donations to reach the organizations, so if you want your donation to make a difference earlier, go to or

    There will be many other organizations accepting donations, but unless you are personally familiar with one of them, the Salvation Army or Red Cross is the best way to help. These are well-known and trusted organizations that help in disasters on a regular basis. They will ensure your donation is used to truly help those that need it.

    Find Jennifer on Google+

    This post was posted in Doing the Right Thing and was tagged with donation, Oklahoma, Red Cross, text, disaster, Salvation Army, Moore, tornado

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